SEO Magento vidéo tuto – Extension et Plugin LiveOptim

SEO Magento vidéo tuto – Extension et Plugin LiveOptim

September 23, 2019 0 By Bernardo Ryan


Hello and welcome to the LiveOptim demo tutorial by the agency MKT Lines. What is LiveOptim? It is an on-site SEO optimisation function It allows you to automatically optimise your content by adding HTML tags around the various
occurrences of your keywords to enhance them and improve your internal links. Today, we present to you our plugin for CMS Magento LiveOptim is also available in the plugins
Wordpress, Joomla… PrestaShop, Drupal and all PHP sites
in compatible modules. We will now move onto the installation of LiveOptim. For this, you need to have already downloaded the plugin on the website www.liveoptim.com then go to your Magento admin panel. You then click on the “system” tab then “Magento connect” and finally
“Magento connect manager”. This brings you to the installation interface of the plugin. You then choose a file that is already on your computer. Click on “choose file” and select the previously downloaded LiveOptim zip file. Click on “upload” to start the installation. You will be able to follow its progress directly at the bottom of the page in the black square. LiveOptim has now been successfully installed: we can check the installation process
by clicking on “refresh”. We can now see that LiveOptim appears in the list of your extensions. Then simply click on “Return to admin” to return to your Magento admin panel. You’ll now see that a new “LiveOptim” tab
has appeared where you can will be able to administer the LiveOptim function. Once LiveOptim has been installed, you can go to the LiveOptim menu. You can see here that you are on
the plugin homepage, a small green icon shows that your account is now active. LiveOptim will operate on the basis of key phrases that will be optimised according
to a global tag schema but also a tag schema on target pages, which are specific pages, where we can configure exceptions and restricted pages that will limit
the effect of LiveOptim to certain tags, or certain pages. We will now start configuring LiveOptim. To do this, we will start with the keywords
by clicking on “add expressions”. At this point, you will be able to enter keywords directly in the “request” field. In this example, we have the keyword “test” in French,
a keyword in Cyrillic, a keyword in Arabic, and a keyword in Chinese. These keywords will follow a global tag schema. So we go to the “LiveOptim global schema” tab. At this point you can choose the default schema. This is a link, then a bold type, then a keyword
left without optimisation and finally a link. It is absolutely possible for you to modify this schema by using the pencils and little crosses
to remove occurrences. At the end, we see that on the site, the site has now been optimised
according to this schema, the keyword “test” is first a link, then a bold type then an occurence without optimisation then another link and so on, as in the administration panel, we configured the schema to be in a loop. We can also see that the process
works on foreign languages. LiveOptim is indeed multilingual. We can therefore see that it works perfectly on Arabic, Russian and Chinese. We will also be able to configure
a schema on target pages which correspond to a specific schema
applied to target pages, i.e. pages related to your keywords. It comes with a default schema that you can completely modify by using the pencils and crosses to adapt them to your optimisation techniques. In this example, we will adapt this schema:
we will first establish a tag that allows to put the first instance in yellow
and then in green and finally in red. These target pages are set out in the “keywords” tab. These are the pages, which are associated
with each of your keywords. They are often pages which are considered
to be the most relevant on this keyword. You will then go to the “keywords” tab and associate each of your keywords
with a target page. In our example, we are going to associate
the following page. We go to this page and we can see, by updating, that the schema, which is now applied
to your optimisations, is different and includes the established styles. in the target page tag schema. We will also set restrictions: these are the tags on which
the function will not operate, the default tags are these ones here, which are tags, links, bold types, title tags… They allow you to respect the formatting
already established in your site. We can also establish pages that are not processed by LiveOptim: so we just need to add the URL. When we go back to the site, we can see that these pages are excluded from the LiveOptim process. We will now explore the advanced
configuration of LiveOptim. In this area, you will find an activation and deactivation feature: if we deactive it, we can see for example that the optimisations are no longer in place,
the site has remained unchanged. If you reactivate it, you will once again see on the website all the configured optimisations. In this area, you also have a capping feature; the default capping it set to 5. In this example, it is possible to set it to 8,
so a higher value, however you will have a warning message,
as the value is set to 5 by default to avoid over-optimisation. Specifically, we see on the site that with an initial value of 5, our optimisations were properly set up; they were on a loop but stopped at the
5th occurrence of the keyword “test”. If we update with this capping set to 8, we will find
our optimisations still on a loop However, the 6th, 7th and 8th occurrences are processed correctly. We’ll now put it back to the default setting of 5. In this area, you also have an export feature for your settings; this allows you to create backups when updating or reinstalling. So you can click on the “Export CSV” button to save a zip archive of your settings. At the same time you have an import feature which allows you to re-import the same archive to re-install your settings. In the “LiveOptim” tab, you also have direct access to the tutorial where you will find all of the elements described below. Thank you for listening. This was the exploration of
LiveOptim for Magento and I wish you excellent optimisations with LiveOptim.