My Tips On Pitching To New Graphic Design Clients *USEFUL*

My Tips On Pitching To New Graphic Design Clients *USEFUL*

February 24, 2020 23 By Bernardo Ryan


so today we’re going to be discussing
how to create the perfect pitch to a potential clients I will share with you
some useful tips and tricks that will land you more clients as a graphic
designer today’s tips are not necessarily in a
specific order but first up let’s talk about money now
when a potential clients has approached you or maybe you’ve approached them
you’re obviously gonna start talking and engage in the discussion about the
project the client needs you to work on as a graphic designer
one thing you really need to avoid is bringing up money into the conversation
early on this is a huge huge turnoff to many people because it’s kind of like a
red flag and it gives the wrong impression so I would suggest that you
don’t bring up the budget or money in any sense until you properly solve the
idea of your services and the project workflow efficiently but of course if
they do ask about the cost on the budget of your services then it’s okay to
discuss things then but don’t be too keen and too eager to talk about money
too early on you don’t want to seem or come across as greedy or focused about
money because a client wants to feel that you are professional and you’re
focused on what they want which is an effective design solution the second technique to get more clients
is a polar opposite to the first point because this relates to what you want to
add at the very start of your pitch rather than at the end so in a short an
a tactful way you need to add in your strengths and the points that are going
to really prop you up as a professional in the minds of the clients so if you’ve
designed something for a fashion label it’d be a good idea to mention that near
the beginning of the pitch maybe you’ve been working in the industry for 10 plus
years which will mean that you have a lot of experience and a lot of knowledge
and that’s going to instill confidence to a potential client so I would mention
that as well now if you’re someone with little to no previous clients you’re
going to need to be able to explain your skills and show them off so make sure to
use terminologies relevant to those skills so you do come across as someone
who knows what they’re talking about one thing that quite a few people do is
to make wild claims or set unrealistic goals to their potential clients they do
this in the pitch as to kind of WoW the clients but when it comes down to the
actual project itself they’re going to fall short because their claims and
their predictions will way beyond the skills or the allocated time frame this
could be something such as promising a design by certain dates that ends up
being completely unrealistic or promising a huge amount of work
vulnerability now you want to be realistic and honest to your potential
clients and then as I have said before to over deliver on your benchmarks and
your goals for the very first project that you work on now if you go ahead and
make wild claims then things are going to fall short during the project
and the client isn’t going to want to work with you again in the future and
they’re surely going to speak poorly about you to their friends and other
associates which is certainly not something you want as a graphic designer so the fourth technique to gain more
clients via your pitch and initial discussions is to reply swiftly this is
especially important if a potential client has reached out to you first so
you need to send that email or that phone responds ASAP this not only shows
that you’re attentive and active for any kind of project but it prevents them
from reaching out to more designers before you they most likely aren’t going
to be waiting around for one person to get in touch over a period of days in
most cases they will simply move on to the next designer because let’s be
honest here there was a lot of us out there
so also after you’ve started your back-and-forth discussions try and reply
as quickly as possible and let them know which time zone you live in so they know
when to expect your replies and your responses so the fifth technique today
is a neat way to not only show your potential client exactly what you’re all
about but it’s a nice way to show off your design skills too so let’s take an
example where a person has come to you for a logo design and they’ve asked
about your ideas on how to approach the project one really cool thing to do is
to have a neat and a ready graphic design that shows your design processes
step by step this could be a simple PDF that you send them attached to an email
and I feel this technique is really useful because they can save it on to
their devices in a computer and the clients going to know exactly what to
expect from you throughout the entire project also if you do spend a bit of
time on the design itself you can look really neat and professional and you
only need to design it once and just save it on your computer and send it to
any potential client that you intend to pitch to and do remember guys if you
want to keep learning about how to get more clients be a better freelancer or
just skills as a graphic designer in general subscribe to my channel for
weekly a graphic design content like measurement videos on social media if
you haven’t done already and of course until next time design it for you today