Moser-Wellman’s Five-face Creativity – Alchemist

Moser-Wellman’s Five-face Creativity – Alchemist

December 2, 2019 0 By Bernardo Ryan


The Alchemist’s slogan is: Mix it! Yes, mix it, mix it! The Alchemist would mix the knowledge from
different domains and turn it into a new type of application. The Alchemist would ask this sort of question:
What does this problem remind me of anything I know of? Can I transfer my knowledge from one domain
to another so that an innovative solution is formulated? Many people are blocked by the traditional
boundaries of different disciplines. But the Alchemist sees no boundary. Knowledge can be blended across different
domains. Because of this thinking skill, the chance
that the Alchemist can discover a creative solution is much higher than the common people. One of the Alchemist’s thinking skills is
to generate new ideas by remixing apparently unrelated ones. For instance, the Swiss electrical engineer
George de Mestral was hiking one day in 1948. He found his clothes stuck with the small
burrs from the plants along the road. He transferred the knowledge of this incident
to the invention of a new product, which is the hook-and-loop fastener that he
named Velcro. Velcro was patented in 1955. Today, we still find Velcro very useful. Also, the Alchemist is strong in the analogical
thinking. That is, the Alchemist would make analogies
with different cases so that they might gain insight into the new application. For instance, Mickey Drexler, the former CEO
of the fashion brand GAP.