Make BETTER Graphic Designs Using Visual Triggers (2019 TIPS)

Make BETTER Graphic Designs Using Visual Triggers (2019 TIPS)

May 19, 2019 48 By Bernardo Ryan



today five different ways that you can trigger a positive response in the viewers who see your graphic designs making today's video possible is milla notes and you might have heard me talk about Miller notes on my channel before as it's an essential part of my graphic design process it's great for generating ideas and evolving concept throughout a graphic design workflow and it also allows you to share your work with colleagues or clients very easily indeed Miller note does have a free version available to use so check out the link down below and see how Miller notes can improve your design workflow today so the first way to trigger a positive response in the viewers of your graphic designs is based around color themes and color harmony our color is a vastly important aspect to graphic design and I probably don't need to tell you this but it brings me back to when I was studying art in school I would be amazing as sketching was pencil or a pen but then when it came to adding color I really did destroy my design in doing so colors have huge relevancy and meaning to a viewer and thus sending the right message through your graphic design and color is important you always need to be aware of the message that your graphic designs are saying to the viewer and thus the colors should resemble that you need to study the meanings of certain colors so for example things like green being positive and representing growth or red representing possibly danger or even sometimes passion or blood so yeah you need to familiarize yourself with colors and their meaning but my point here is that you need to use colors effectively and in harmony this requires some experience and some knowledge in the field but do try to have a color scheme set in mind before you make the project and make sure it links back to the relevant message now there are some really handy tools in Adobe Illustrator for using color and creating color harmony one of them is the color guide which you can find in the top drop down menu this is really truly awesome because it can show you different color schemes such as triode and monochromatic and complementary and you can pick a baseline color and then it will actually give you suggestions and match other relevant colors to create color harmony also you can match warm and also cool colors to your baseline color and I think many designers neglect this tool that illustrates offers and also I'm not sure if this is just for CC because I've forgotten about the older versions of Illustrator but there's also color themes which again is a really useful tool for you to use when building color harmony for your graphic designs but yeah when you use color correctly it definitely triggers a positive response in the viewer and it's a great way to get your message across through your designs now the second point again is to do with color but it's actually being a bit sneaky but also clever in the use of the color this is one technique that I use very often and that is matching color in different areas of your design so for example you can have a color within an image and you can pick out that color with the eyedropper tool and create a button or a focal point or a different part of the design which matches that same color this helps to create balance which is always positive for the viewer if there is actually balance in your design this helps viewers subconsciously feel comfortable and easy looking your graphics it also can create a rhythm through your design and it can also lead viewers attention around your design it's also a hallmark of a very clever and a very professional design and if you look closely you probably can see this in a lot of graphics if you keep your eyes peeled but yes something I use quite often and it's quite easy to do pick out a main or obvious color in your design or an image and then replicate that color in different parts of your design now the third way to trigger positive responses in your viewers is to play around with transparency and blend modes now this is handy because sometimes a part of your design might be too striking so for example a logo and you might want to make it more subtle one way to do that is to lower the opacity or to use a blend mode such as overlay and again like the previous point I personally use this one quite often it evokes interest and intrigue in the viewer but also you can actually get across subtle messages by having a lower pasyati for a certain design assets you can also help tire design together because if a design element has a lower pass 'ti you can see the background of the design which is less striking on the viewer and it kind of makes it more subtle this is actually really helpful when portfolios because you can put like a background image or part of the design in a low opacity as a background layer you see this quite a lot in professional graphic design portfolios and it's a good technique to use however you need to be careful and printing using low opacity because some printers don't actually print out too well so you always need to test print with the lower pass 'ti objects there is one way around this and that is instead of using a low opacity you can actually just sample the background color and then make the design object slightly lighter or slightly darker than that color now the fourth point on my ways to trigger positive emotions and responses in your viewers is to use a focal point now this one pretty much needs to be adapted to every single design out there a focal points are an area of interest within a composition that capture and hold the viewers attention they help you control how people viewed your graphic designs and this is crucially important because no matter who your target audience is they're going to have a limited attention span and being able to capture the viewers attention and then hold it even if only for a few seconds is the key to effective graphic design when establishing a strong focal point the first step that you need to take is to understand what you're trying to get across with the message of your design what is the function of your design and what is the intention is it gonna set a product are you conveying information or you simply entertaining people graphic design is communication through different visual elements and one of the best ways to establish a strong focal point is to keep the design simple and also uncluttered you don't want to have so many things going on that confuses the viewer and makes them feel uncomfortable the focal point forms an object of attention where the viewers eye can start and then you can use other design principles such as the color matching one from earlier to lead them around your design you really want to treat your viewers like they're walking along a journey or a path and you need to guide them and tell them which way to go a focal point is a great start and it needs to be relevant to your message so the last point in today's video on ways to evoke positive responses for your viewers is giving room for your typography Tabriz there's nothing worse than having a cluttered design with huge typography taking up most of the space for a start this is a turn-off to any viewer for the most part and again it's going to be strict the viewers movement and their attention for the entire design initial making typographic poster that is just for our purposes you're not going to want to crowd your designs with typography a viewer feels more settled when there's a lot of negative space allowing your typography to breathe they can identify the information clearly and thus they can read it and obtain the message and the information of your design also this leaves the opportunity for other design elements and your design principles to take charge and have room to work and operate so yeah give your typography enough room to breathe so it doesn't suffocate in your design if your design space is suffocating that's going to resonate with the viewer and that's how they're going to feel too so thanks again to million-eight for sponsoring today's video having a digital mood board and a quick access to evolving ideas and concepts is an integral part of my workflow in 2019 and to do just that be sure to check out Miller notes down in the description box below of today's video so yeah and there are my 5 ways to evoke a positive response in viewers through your graphic designs which point did you fear was most useful today and are you going to implement these in your own graphic designs let me know in the comment down the comment section below subscribe to my channel if you want to keep boosting your graphic design awareness and your skills as a graphic designer like and share videos on social media and until next time guys design your future today peace