Fashion Design A Collection 2 – Spring 2020 – Market Research + Initial Development

Fashion Design A Collection 2 – Spring 2020 – Market Research + Initial Development

October 29, 2019 2 By Bernardo Ryan


To start, I don’t like to do too much market
research. Yes, to an extent it’s important to see
what’s happening in fashion now. See what the trends are, to either follow
or avoid them. To know price points. To know customer segments. But I don’t want to be so influenced by
what others are doing. I think my most unique and creative stuff
comes from the vision I have up here. And honestly, that vision probably has enough
influence from things I’ve observed in the market already. I don’t need more industry influence swimming
around in my head. Especially in the beginning of the creative
process. I really want to stay open and curious. Meaning sketch what comes to mind, try different
yarns, techniques, and stitches. Then when it comes down to refining the styles,
streamlining the production process of each style, and the price point, then it might
be more useful to do some market research. Now, everything I’m doing and saying. I don’t know if it’s right or wrong. It’s just what I decided to do right now. You never know if what you’re going to do
will be successful. I think it’s about respecting the creative
process. You just have to find your starting point
and know that you will learn and improve along the way. I’m viewing my starting point as this collection,
and will hopefully improve with each season’s collection. I started yesterday just by taking out some
yarns that I have that feel appropriate for the spring season. These are smooth polyamide yarns, this is
an elastic cotton, this is an elastic viscose, this is a bamboo viscose, and then I have a linen one over there. So I’m looking for these thin-ish, breathable, and light fibers. No wool, no cashmere, and not too bulky. This is a bit of a challenge, because my knitting
machine behind me, is a 7 gauge machine which isn’t very fine. It’s very medium weight gauge. But I’m determined to make lightweight spring
pieces on this machine. But because the finest gauge garments I can
probably make are about a 9 gauge, I need to keep the yarns and fibers very lightweight, breathable,
and maybe sheerness, a little bit of see-through will help to keep the fabrics looking light. Also, I’m thinking I have to keep the colors
light-ish as well. Not necessarily light as in shade, but light
as in weight. I don’t yet know how, but I think there’s
a way of using dark colors, but making them appear light, weightless, or ethereal. All good traits of a spring collection. I also started sketching yesterday. I just sketched five looks so far. I was curious about mixing wovens and knit,
so I sketched a few looks that mix these techniques, and are modular as well. So the sleeves can go from long to short. The pants can go from pants to shorts. We’ll see if anything comes of this. This was just what was in my head yesterday. I definitely have a lot more sketching to
do before anything is decided on. Today, there’s this technique that I thought
of in my head that I want to try. So I might make the next video on me actually
doing the development. It’s yarn, fiber, and stitch development. Because this is a 7 gauge machine, I wanted to
come up with a way to create volume in a yarn that was too fine to knit on its own on this
machine. But I don’t want to ply it up, because that
can get dense which isn’t good for spring. I don’t know if it’s going to work, or
look good, but this is part of the process. I’m hoping you guys enjoy the successes
and also the failures. A lot of development is failures, but it’s
a really important part of the process. You can either just follow along with me,
and be a part of my process, or you can totally design your own collection alongside my process. Let me know down below if you’re excited
to design with me! And subscribe ๐Ÿ™‚