Design Trends 2020 – Creative Ideas for Print-On-Demand

February 24, 2020 0 By Bernardo Ryan

Hi everyone it’s Andris from Printful’s
marketing team and in this video I’ll go over design trends for 2020. First up, Retrowave art. In our previous video we covered 80’s and
90’s pattern designs that paid homage to the cartoons of that time. Even though we’re now in a new decade, public’s
craving for nostalgia is on the rise because of new cult TV series, fashion, music and
other media that managed to hook audiences from all generations. That’s how the Retrowave design trend has
made its way back into the spotlight. This trend is an expansion of the ‘80s aesthetic
movement that embodies ‘80s nostalgia and ‘80s retrofuturism. We did some research and found that the majority
of retrowave designs: are placed on a dark background
include a 3D grid that merges polygonal mountains and feature thick, blocky, 3D typography that’s
often styled to resemble metal Together with our Graphic Design team we decided
to test this design trend on an all-over print fanny pack. We started off with a high resolution full
bleed image of a 3D grid which we were able able to scale and reposition for every side
of the fanny pack in our Printful Mockup Generator. We also added the “New retro” title on
the front placement of the product. When it comes to colors, it’s best to stick
to the analogous color scheme, in other words, hues that are located right next to each other
on the color wheel. To help your objects stand out from the busy
background, glow effects are a big help. While they print fine on all-over products,
for DTG you need use the halftone effect to achieve a similar neon glow, in order to avoid
semi-transparency. We have a step by step tutorial for this effect,
I’ll leave a link to it below so you could watch later. Before we move to the next trend let’s quickly
pop in to Google Trends, there’s something I want to show you. Here we can see that for the last five five
years the interest for the keyword “retrowave” is still growing strong. Now if we compare it to “synthwave”, which
is the musical genre from which retrowave originated, you can see similar growth, especially
in the Western hemisphere. Since the trend is based on 80’s nostalgia
you have an entire generation that relates to it because they lived in those times, and
then the younger generation that romanticizes them. 3D & Realism
21st century tech not only solves modern problems, but also brings new ways of entertainment. Augmented Reality apps are available on our
phones that help us use our surroundings as a giant sandbox to play around with 3d objects. 3D is steadily becoming the new standard. If you’re creating digital art using only
3D modeling software or combine 3D elements with photography, now’s a good time as ever
to use your art to create posters and sell them online. Here we have a 12×16 Enhanced Matte Paper
Poster with a design made of simple 3D objects. We chose this matte poster and not a canvas,
because the smooth surface helps to highlight the depth of this composition, its rich color
tones and small details. A canvas, on the other hand, would prevent
such accurate depiction due to its textured surface. Bicolor Designs
This graphic design trend uses bold elements and a strong color contrast. As the name states there are two colors in
the composition. The best part about bicolor designs is the
simplicity. You can create them on the Printful Mockup
Generator in a matter of minutes: pick a product in any color you like, and add a clipart design
in a different color. Done! A similar trend went viral a few years ago
in photography thanks to the Spotify rebranding campaign that featured lots of visuals with
the duotone effect. Our graphic design team combined both trends
into one, and then printed it out on this Bella + Canvas 3001 Heather Blue T-shirt and
an iPhone 11 phone case. Because of the simplicity, it’s easy to use
this design on different products. If it had more details, they’d need to be
rearranged to fit the printing area of each product type. Simplified Illustrations
Following the idea of “less is more” for our next trend we have simplified illustrations. Illustrations have been popular for a few
years now and will continue to be designer’s favourites in the following decade. We have our print files prepared for stickers
and mugs. Bright bold colors, clearly defined shapes
accompanied with goofy texts is the way to go. You can literally use any shape. If you can’t come up with anything, you
can start by taking a picture of any object with your phone. Then, in the graphic editor use a pen tool
to select the shape of this object, which by the way shouldn’t be perfect, and fill
it with color. Add another shape on top of it, some text
and you`re done. If you’re creating this type of design for
stickers and want to make sure that the text and the shape are both on one sticker make
sure that they have a background shape layer in the print file. For our last entry we have the ultra-minimalist
trend. Its main characteristics, such as simple geometric
forms, and limited color palette make it a perfect choice for embroidery. Remember when creating a design for embroidery
you need to think of the composing elements as shapes, rather than drawings. We used a Flat Bill Cap, with embroidered
black and red round shapes. We were able to bring 3D depth to it by using
the 3D puff embroidery method. Because of this we have this awesome shine
effect as the light reflects on the embroidered elements. When creating the designs with geometrical
shapes always remember about the thickness of the shape, and spacing between the elements,
as this will prevent the order from being placed on hold. Minimalist art is free for audience’s interpretation. As minimalists painter Frank Stella once said
‘What you see is what you see’. The last thing I want to talk about is this
year’s Pantone color of the year – Classic Blue. Same as last year’s Living Coral this color
is also out of gamut, making it impossible to reproduce digitally so that it could be
printed. But what you can do is use similar hues within
gamut and include them in your design. Just remember that the color may not look
the same on different garments. Also it’s worth noting the color psychology
behind the color blue. While Pantone capitalizes on its sense of
peace and tranquility to the human spirit, remember that blue is a color favored by corporations
because it’s associated with trustworthiness, loyalty and confidence. So if you decide to go with it, make sure
it is in line with what your store represents. Don’t be afraid to experiment because as you
know, Printful prints your products only when the orders come in and you don’t have to
order anything in bulk. Remember that whatever design trends you decide
to introduce to your store, the end product should create an experience for your customers
that is in tune with your values. If you need any help creating designs, reach
out to our graphic design services team. You can do that by going to our Printful homepage
and under services tab choose graphic design services and then submit a request. If you’re new to this channel make sure
to subscribe and tap on the bell button to never miss out on the latest content. Lastly, write down in the comments which design
do you think will go viral in 2020? That’s all from me this week, I`ll see you