Android Developer Story: Peak Games’s popular ‘Spades’ earns majority of revenue on Android

Android Developer Story: Peak Games’s popular ‘Spades’ earns majority of revenue on Android

August 11, 2019 31 By Bernardo Ryan


big games was founded in 2010 our aim is to create global technology products and regional ins of users we’re based in Istanbul so we started targeting Turkey but very quickly we expanded into other countries we take the classic game experience and migrate it to mobile creating a very socially dynamic interactive community driven game so that people can socialize have a fun time send each other gifts chat in a digital environment additional to that we also build casual games the level based tapping swapping matching type of games our aim is to scale up all of our games specifically in their target markets and be a reputable player globally Andre is our priority mobile platform currently we have 65k of installs every day from Andre for Speight spots for example we have more than 70% of our mobile revenue coming from Android platform most of our games are dependent on scale they get more fun while we have people chatting gifting each other and getting more users and under it is a lot easier than any other mobile platform it’s dynamic structure it’s flexible asset ratio cycles allow us to quickly fix something if something is not going well this gives us a lot of flexibility because most of our classic games depends heavily on user experience Google Play Station of absence six critical bugs before the game is downloaded by millions of players after adding new features to our games we release the update to 5% of our users then we monitor the user feedbacks that if everything is ok we increase the percentage and make the game visible to all of our players we’ve seen that the app store images and change the conversion of an app up to 20 30 % and we’ve also seen that short description long description all have an effect on your conversion and even up like 5% increase in our conversion corresponds greatly to our cost furnace tools to our marketing ROI and eventually to the size of the game Android has been super helpful in growing in international markets we’ve seen that the user acquisition was easier and it’s massive in scale there are a lot of companies that you can work with in terms of user acquisition average cost per acquisition and Android has been around turkey 40% lower than the other mobile platforms and adverts is our strongest source of acquisition it’s connected to all other Google products that allows us a greater visibility on how we’re performing this type of things create a long lasting business for big games and for the last two years we’re honestly focusing on Western Europe and North America and trying to grow our games in international markets because that’s where we believe our feature is lying you